Softr

Softr is a no-code platform for building client portals, internal tools and marketplaces on top of Airtable, Google Sheets and other data sources. You choose a template, connect your data, and get a polished, password-protected web app your team and clients can actually use. It focuses on the apps organizations need daily, not just landing pages.

Quick Facts

Developer	Softr GmbH
First released	2019
Latest version	See official website
Platform	Web (browser based)
Language	No code required
License	Proprietary
Pricing	Free plan available; paid plans, see official website

What is Softr?

Softr is a no-code builder for web apps that sit on top of your existing data. Connect Airtable, Google Sheets, SmartSuite or a few other sources, then assemble pages from blocks to create member portals, internal dashboards and simple marketplaces with login, permissions and search included.

It was founded in 2019 by Artur Haponik and Mariusz Kula, and grew fast by solving a specific problem: organizations had their data in Airtable but had no good way to share it with clients and employees. Softr gave them a friendly front end in hours instead of months.

The template library is a big draw. There are ready-made layouts for member portals, course platforms, directories and more, and each one comes wired to common data structures, so you mostly customize rather than start from zero.

Key Features

Pre-built templates for portals, directories and tools
Connect Airtable, Google Sheets and other data sources
User authentication with roles and permissions
Search, filters and dynamic lists over your data
Stripe integration for payments and memberships
Custom domains and white-label options on paid plans
Responsive pages that work on mobile and desktop
Zapier and Make integrations for automation

How to get started

Sign up for a free Softr account, choose a template that matches your need, and connect your Airtable base or sheet. Softr maps your fields to the template, and you adjust layout, permissions and branding before publishing.

Create a free account at softr.io
Pick a template like Client Portal or Directory
Connect your Airtable base or Google Sheet
Customize the layout and styling
Set up authentication and user roles
Publish and share the link with your users

Use cases

Client portals where customers see their projects and files
Member areas and gated content sites
Internal knowledge bases and team dashboards
Directories and marketplaces driven by Airtable records
Course platforms with paid enrollment
Partner and vendor portals with role-based access

Pricing and licensing

Softr is proprietary software with a free plan for building and testing small apps. Paid plans unlock user limits, custom domains, white labeling and advanced features like removing the Softr branding.

Pricing changes as the company iterates, so the official website is the best place for current numbers. Most teams start free, validate an internal tool, then upgrade when they need more users or branding control.

Pros and cons

Softr wins on focus and speed. If you need a client portal or internal tool quickly, the templates and Airtable integration get you a professional result in an afternoon, and the learning curve is gentle compared to full-stack builders.

The trade-off is dependency on your data source. Complex logic, heavy traffic or unusual workflows can strain the Airtable connection, and power users sometimes hit limits that push them toward a fuller platform like Bubble or a custom build.

Alternatives

Glide: a spreadsheet-to-app builder with similar speed
Bubble: full-stack no-code for complex applications
Retool: internal tools with a developer-friendly editor
Airtable: the database with built-in views and forms
WeWeb: a visual builder with more design freedom