Attention Insight
Attention Insight uses AI to predict where people will look on your design before you spend a cent on user testing. Upload a design or connect a Figma file, and within minutes you get an attention heatmap, a clarity score and comparison charts that show which elements will win the visual battle.
Quick Facts
| Developer | Attention Insight |
|---|---|
| First released | 2017 |
| Latest version | See official website |
| Platform | Web based; Figma and Adobe XD plugins |
| License | Proprietary |
| Pricing | Free trial; credit-based plans (See official website) |
What is Attention Insight?
Attention Insight is an AI-powered attention prediction platform founded in 2017. Its pitch is almost magical: upload a design, and the service tells you where people will look before a single human test participant has seen it.
The technology is built on models trained with eye-tracking data. Instead of running a study, the AI estimates a heatmap of visual attention, plus a clarity score that measures how quickly a viewer can grasp the design. That makes it a pre-testing tool: a fast, cheap first pass before committing to real user research.
It is popular with conversion-focused teams because attention prediction maps directly to business questions: will visitors see the call-to-action, will the headline win the fight for the eyes, does the banner pull attention away from the product. You get answers in minutes, not weeks.
Key Features
- AI attention heatmaps from a single upload
- Clarity scores that measure how quickly designs are understood
- Figma and Adobe XD plugins for in-editor testing
- Design comparison charts to test variations side by side
- Attention percentage scores for individual elements
- Bank of tested designs with benchmark data
- Batch testing for running many designs at once
How to get started
Create an account at attentioninsight.com and you get trial credits to run your first tests. Upload a screenshot of your design, or connect the Figma plugin, and the analysis runs in about a minute.
The results page shows the heatmap overlaid on your design, a clarity score, and attention breakdowns per element. Run the same test on a variation to see which layout wins, then export the results for your team or client.
- Create an account and claim your trial credits
- Upload a design or connect the Figma plugin
- Run the attention analysis
- Review the heatmap, clarity score and element breakdown
- Test a variation and compare the results
- Export the report for stakeholders
Use cases
- Checking that the call-to-action gets enough visual attention
- Comparing landing page variations before launch
- Reviewing ad creative before spending on placements
- Validating information hierarchy in dashboards and reports
- Catching attention-stealing elements in packaging and posters
- Adding objective data to design critiques
Pricing and licensing
Attention Insight sells testing in credits, where each design test consumes a number of credits depending on the analysis type. New accounts typically start with trial credits so you can evaluate the accuracy against your own designs.
Exact credit packs and prices change, so check the official website for the current pricing page. There is no long-term contract on the basic plans, which keeps it easy to try.
Pros and cons
The main advantage is speed and cost. You get predictive heatmaps in minutes for a fraction of the price of an eye-tracking lab, and the Figma integration means testing fits naturally into the design workflow.
The limitation is that AI prediction is an approximation of real attention, not a replacement for testing with actual users. For high-stakes launches you should still validate with real research, but as a rapid screening tool it is hard to beat.
Alternatives
- EyeQuant: AI attention prediction with conversion benchmarking
- Microsoft Clarity: free heatmaps from real visitor sessions
- Hotjar: session recordings and heatmaps for live sites
- Maze: real user testing with AI-summarised results